Principles of Design in Graphic Design

Unity and Variety: branding, logo examples.

Branding 1

Branding 2

Branding 3

Scale and Proportion: Pattern Design Stamp design

Scale and Proportion + Repetition and Rhythm: Hotel design

Unity and Variety + Balance + Contrast: Packaging

Scale and Proportion + Repetition and Rhythm : Packaging 2

Repetition and Rhythm + Balance: Illustrative Poster Design

Visual Hierarchy + Repetition/Rhythm: Infographic Design:

LOGOS

  • A logo represents a company’s identity and has the difficult task of making a statement while at the same time providing continuity of brand. What makes an effective and powerful logo?

Lets talk about these logos, which Principles of Design can you identify?

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And this link for trends in 2019 logo design

Pop quiz: Can you identify these Principles of Design in iconic logo designs?

branding evolution

 

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