1/25/21: Principles of Design


Image reference and additional reading

Unity and Variety

Repetition and Rhythm

Scale and Proportion





Produce an artist book (hand-bound) of pages illustrating each principles of design on one page or one 2-page spread each.

Your book should have be anywhere from 5×7″ to 8.5×11″. The cover should be designed as well with a thicker sheet of paper.

Using a theme of your choice, produce pages that illustrating each of the principles of design. You may use any/all mediums you would like.. be as messy as possible!


Louise Bourgeoise’s fabric book is a great example of simple Principles of Design

Material ideas: 






photography (printed out)

found objects

Simple Bookbinding resources:

pamphlet stitch: Tutorial on 3 hole and 5 hole pamphlet stitch

stab stitch

accordion book

Be inspired! Excellent student examples from previous Design Fundamentals classes:

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Video examples of student work can be seen on the Google Drive titled “Artist Book Videos”

I will post on how to document next week, but you will take high quality photographs to document your pages of the book, as well as a short video. All documentation will be uploaded to the Google Drive and posted to Critique Hub for crit.

CALENDAR: Monday, Feb. 1 – NO class but email me a check in with how your book is going/ if you have any questions.

Monday, Feb. 8 – 12:30 Blackboard Collaborate Live Critique on Artist Book.

Upload photos and short video to the Google Drive by Sunday, Feb. 7 at 8 p.m.

HOMEWORK: Mark Making: The Value of Value

This project accomplishes the following Course Learning Outcomes:

  •  Demonstrate technical skill to produce a multi-step value scale and a balanced multi-step color wheel in paint, pencil, or digital.
  • Demonstrate technical skill to produce a variety of tactile and visual textures in various mediums including digital.
  • Demonstrate technical skill to produce clean transitions of color in pencil, charcoal, ink and paint, and digital design.

 Value Scale Exercises: 

  1. With a pen or pencil, produce a value scale using: hatching, crosshatching, stipling/ scribbling and blending.

2. With a piece of charcoal or pastel, produce a value scale using: hatching, crosshatching, stipling/scribbling and smudging.


3. Experiment with other, patterned lines that help you explore line, shape, texture and value. 10 different experimented small squares.

DUE DATE – 3 .jpg / .png files (one value scale in b/w, one value scale in color and one set of 10 experiments) and submitted to Google Drive: Monday, Jan 18 by 8 a.m.

Monday, Jan. 11: Welcome Virtual SPRING 2021!

Hello students! I’m excited to explore the Principles of Design and Visual Elements through the use of hands-on art projects and Photoshop and Illustrator.

I will meet you on Blackboard Collaborate on the first day of class – Monday, January 11 at 12:30 p.m. –  to go over our plan of action. 

Please click here for our syllabus and always refer to this blog for our assignments, video tutorial requirements and due dates.

Things to go over today:

  1. Syllabus
  2. Schedule (see below)
  3. Introductions + special interests + access to Creative Suite?
  4. Adobe Tutorials
  5. Homework: Explore www.professorhopkins.com and Value Scale Assignment

This is our tentative schedule – but again, absolute deadlines + assignments are always going to be posted here. So check back regularly for updates.

WEEK ONE: Syllabus, introductions, value scale experiments, homework.

WEEK 2, 3, 4: Principles of Design + Design Project 1Principles of Design studio project: Artist Book. Unity and Variety, Repetition and Rhythm, Scale and Proportion,  Emphasis, Balance, Contrast

WEEK 5, 6: Visual Elements + Design Project 2: Word Play studio project: Line, Shape, Color, Form, Texture, Space, Pattern, Composition

WEEK 7, 8: Color Theory + Research Artist: Complimentary, Analogous, Color Psychology, etc.

WEEK 9, 10, 11: Design Project 3: Juxtaposition Collage: Photoshop – digital collage

WEEK  12, 13, 14: Design Project 5: Self Portraiture through Typography:  Illustrator – digital


Hope everyone had a lovely and safe Thanksgiving!

How are your Illustrator Typography projects coming along? Reminder – no class this week, Dec. 4.

Please upload your Typographic Portrait into the Google Drive by Thursday, Dec. 10 by 5 p.m.

Live Critique: 9 a.m. Friday, Dec. 11 – can’t wait.

Please email me if you have any questions!

File formats

Hello students!

I’m looking forward to seeing your 2 Collages soon!

Just a quick note about file formats. You should always have at least 2 files of the same project – one working file, one smaller version.


  • Your “working file” with layers, etc should be saved as a .psd
  • Your compressed, smaller file (for email, uploading to web, etc) should be saved as a .jpg


  • Your “working file” with layers, etc should be saved as a .ai
  • Your compressed, smaller file (for email, uploading to web, etc) should be saved as a .pdf. A PDF is especially important when you are dealing with typefaces, as it embeds them into the document.

Please upload your 2 .jpgs in your Google Drive by Wednesday and don’t forget to participate in our Virtual Critique by commenting on your fellow classmates amazing work on Thursday!

See you Friday, Nov. 20 at 9 a.m. for mini-critique and Illustrator questions.

November Calendar:

  • Friday, Oct 30: Curated Color + Intro to Photoshop Collage project
  • Friday, Nov. 6: Live Photoshop Tutorial
  • Friday: Nov. 13: Live Introduction to Illustrator Typography Self Portrait
  • Wednesday, Nov. 18: Photoshop Collage due to Google Drive
  • Thursday, Nov. 19: Virtual Commenting
  • Friday, Nov. 20: Live meeting – mini crit + Illustrator questions
  • Friday, Nov. 27: NO CLASS: Happy Thanksgiving!
  • Friday, Dec. 4: No class – work on your own on Illustrator self portrait
  • Friday, Dec. 11: Last class and Illustrator project due.

Principles of Design in Graphic Design

Unity and Variety: branding, logo examples.

Branding 1

Branding 2

Branding 3

Scale and Proportion: Pattern Design Stamp design

Scale and Proportion + Repetition and Rhythm: Hotel design

Unity and Variety + Balance + Contrast: Packaging

Scale and Proportion + Repetition and Rhythm : Packaging 2

Repetition and Rhythm + Balance: Illustrative Poster Design

Visual Hierarchy + Repetition/Rhythm: Infographic Design:


  • A logo represents a company’s identity and has the difficult task of making a statement while at the same time providing continuity of brand. What makes an effective and powerful logo?

Lets talk about these logos, which Principles of Design can you identify?

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And this link for trends in 2019 logo design

Pop quiz: Can you identify these Principles of Design in iconic logo designs?

branding evolution


Jaffe Center at FAU Virtual Field Trip

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Check out theJaffe Center at FAU – a magical place where Artist Books live.

See their Artists Book Collection here

When things open back up, Id encourage you to go there in person to see some beautifully designed books, old type presses, broadsides, wood type and inspiration for poster design. This is your graphic design history field trip!